The displays feature the evolution of the chola from her early days as a “pachuca” from the World War II-era zoot suit period to the contemporary figure trying to survive in poor neighborhoods.
Cholas, or homegirls, often refers to a particular Latina subculture in the U.S. characterized by a tough demeanor and distinctive style.
Curator Jadira Gurule says the chola for represents strength and perseverance for many Latinas.
The Chola is a significant figure in the Latina imagination for the ways that she represents a feminine strength, power, and resilience in the face of racial, gender, and economic adversity.
The Chola is a figure that many young Latinas in the U.S. admire and emulate. The last few years have seen a surge in interest in the Chola as a figure and this exhibition will explore this dynamic from a feminist perspective through art and popular culture.
The Qué Chola Photo Board will be displayed in the exhibition and is an opportunity to honor the Cholas in our lives, past and present, by sharing photos of homegirls showing off their style and pride.
If you have a photo you’d like included on the photo board you can send them to us. And if you send them before March 8, they will be part of the Qué Chola! opening reception. For more information on how to share, click here.
Adriana Avila and Benjamin Avila
Amy Martinez, Kari Orvik, and Vero Majano
Jesús “Chuy” Rangel
Judith F. Baca
Valerie J. Bower
Vicko Alvarez Vega
The exhibit runs March 8 until Aug. 4.
National Hispanic Cultural Center
1701 4th St SW
Albuquerque, NM 87102